CyberCellar, a pioneering South African e-commerce liquor store established in 1998, faced a critical challenge during its 2020 Black Friday sale. Already grappling with revenue declines due to Covid-19-related liquor sector shutdowns, their website’s instability led to devastating downtime and massive revenue losses during this crucial sales period.

Dudobi stepped in with a comprehensive solution, recommending and executing a migration from physical hosting to Amazon Web Services (AWS). This strategic move was designed to build complete redundancy, virtually eliminate downtime, bolster security, improve monitoring, and enable instant scalability for high-traffic events, like Black Friday.

The outcomes, powered by AWS’s robust infrastructure, were nothing short of transformative. CyberCellar’s subsequent Black Friday performance shattered previous records:

• A staggering 145% increase in revenue
• 100% uptime throughout the Black Friday period
• The fastest page-load times since the company’s inception
• A three-fold increase in orders and new customers

This AWS migration not only resolved CyberCellar’s immediate challenges but also positioned them for future growth. By leveraging AWS’s scalability and Dudobi’s expertise, CyberCellar transformed their e-commerce platform from a point of frustration into a powerful engine for sales growth, allowing them to confidently push specials and drive revenue even in the days following Black Friday.

Key AWS-enabled improvements included complete redundancy, enhanced stability, improved security, better monitoring, and unprecedented scalability, all contributing to a record-breaking sales performance.