CyberCellar is an innovative South African e-commerce liquor store, established in 1998 and supporting local wine producers.
THEIR CHALLENGE
- Disastrous downtime during Black Friday which led to a severe shortfall in revenue
- Significant service interruption which meant users couldn’t browse or shop online
- Limited options to scale or grow in their physical server hosting environment
OUR APPROACH
After evaluating CyberCellar’s unique needs, Dudobi developed a detailed plan and recommended a move away from physical hosting and onto Amazon Web Services (AWS). This would allow us to:
- Build in complete redundancy
- Virtually eliminate downtime and bolster security
- Improve monitoring and offer unprecedented support
- Enable instant scalability for high-traffic events
- Ensure constant and reliable stability
THE OUTCOME
The CyberCellar team approached the next Black Friday knowing everything was ready.
RESULTS
145%
increase in revenue
100%
uptime over Black Friday
3X
increase in revenue
Fastest page load times since site inception
"The excellent site performance empowered us to continue pushing specials and driving revenue in the days following Black Friday"
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